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Do push notifications on apps work, or are they just annoying?

Today's video looks at push notifications. Will they improve your mobile app or annoy your users.

What we cover in this video:

1. What is a good push notification?

Let’s say you started dating someone and you receive a WhatsApp message from them, that is a fantastic push notification and of course you are going to want to open it and see what they have to say.

2. What is a less effective push notification?

Let’s say you went to a restaurant and they made you download an app to order your food. Then say 6 months later you get an automated message from the restaurant inviting you back, even though you (as the user) haven’t asked them to message you. 

This type of notification is less effective and probably won’t drive people back into the app.

Together let’s turn your idea into a solution!